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    Organic materials feel fantastic on your face!

    Last updated 2 years ago

    Try on any of our custom hand-crafted wood (and horn) eyewear collections and you'll feel the difference!

    How many more stars for 10/10 Optics? FIVE!!!!!

    Last updated 2 years ago

    A <3 Letter from Renowned Blogger Stevie Wilson!

    Last updated 2 years ago

    Check out our newest Love Letter from lifestyle blogger Stevie Wilson. We <3 Stevie, too!

    FY EYE!

    Last updated 2 years ago

    FY EYE!
    One of life's great mysteries has finally been tackled by science: why does everyone look hotter in sunglasses?
    According to Vanessa Brown of Nottingham Trent University, there are three main factors at play here:
    1.Symmetry.  Sunglasses cover up any asymmetries around your eyes and cheekbones, instantly upping your "technical" hotness quotient! (Research has consistently shown that facial symmetry is a key player in facial attractiveness).
    2. Mystery. Eyes really ARE the window to the soul! Eye contact helps us make initial judgments about the people we see and meet -- their intelligence, confidence, and sincerity. Cover up your eyes and you become unreadable and mysterious, which research also shows ups a person's attractiveness.
    3. Glamour. Here's a little history: sunglasses first came on the scene in a big way in the 1940s, primarily for use in "cool and dangerous" activities, like extreme sports and aviation. In the 1950s, Hollywood stars began wearing  sunglasses to deflect the paparazzi and over-zealous fans. Hence the cultural link between sunglasses and glamour!
    If you're ready to make your hot self even hotter, come by 10/10 Optics and find your perfect pair of sunglasses! 
    P.S. Our regular frames also have been known to up our clients' hottness factor by up to a million percent... it's science, we swear! ;)


    Featured Frames Wednesday: Ronit Furst!

    Last updated 2 years ago

    It doesn't get more custom -- or cooler! -- than Ronit Furst Handpainted Eyewear.
    Ronit got into the eyewear fashion biz completely by accident.  After searching fruitlessly for her next fabulous pair of frames, she decided to take things into her own hands -- literally -- and painted a pair of her old frames in a tasty technicolor palette. The rave reviews her frames got from family, friends, and perfect strangers, inspired her to produce her own line of eyewear -- and now, fourteen years later, she's one of the most popular eyewear designers out there!
    Every single pair of Ronit Furst glasses is handpainted, and designed to bring the wearer's unique quirks and funky personality to the forefront. Ronit Furst frames are available in every color combo imaginable -- and 10/10 Optics has dozens of her designs in stock!
    If you're ready for your funnest and funkiest frames ever, come visit us! Just be warned -- Ronit Furst eyewear is addictive!

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  • Hours:

  • 11:00 AM to 5:00 PM Sunday
  • 10:00 AM to 7:00 PM Monday
  • 10:00 AM to 7:00 PM Tuesday
  • 10:00 AM to 7:00 PM Wednesday
  • 10:00 AM to 7:00 PM Thursday
  • 10:00 AM to 5:00 PM Friday
  • Closed Saturday


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