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    FY EYE!

    Last updated 8 months ago

    A Brief History of Glasses
    When you visit us at 10/10 Optics to pick your newest frames from our dozens of spectacular collections, did you know that you're benefiting from almost 800 years of medical, engineering, and design breakthroughs? True story!
    The earliest glasses were invented in the late 13th century, and had lenses made of quartz. Frames were made of bone, metal or leather, and were shaped like two small magnifying glasses attached by an upside-down "V". To wear them, a person had to balance them by the inverse "V" on the bridge of their nose. Keeping glasses on the wearer's face was a challenge that took almost 350 years to solve -- it wasn't until the mid 1700s that a British optician invented glasses with the sidepieces we know and love today!
    Glasses started to become fashionable in the early 1900s, and by the 1930s, glasses-wearers had a huge selection of designs to choose from.
    Glasses fashion and technology has certainly come a long way since the days of bone and quartz. But if that's your style, no worries -- 10/10 Optics has something for everyone!

    FY EYE!

    Last updated 9 months ago

    Five Hot Makeup Tips for Glasses-Wearers

    1. Complement your frames! Choose eyeshadow colors that contrast and compliment the color of your frames. Check out a color wheel for inspiration - colors directly across from each other on the wheel create the most dramatic contrast when paired! (Shimmer or glitter eyeshadow make a great partner for all-black frames).
    2. Thick frames = thick liner. If you have an oh-so-fashionable pair of thick frames, draw thick lines with your eyeliner. This creates a balanced aesthetic around your eyes!
    3. Don't apply eyeshadow beyond your frame line. This results in a messy look. (Unless that's what you're going for!).
    4. Shape your eyebrows! Your eyebrows become an even more prominent feature when you wear glasses. Find the eyebrow shape that works best with your face, and keep those babies groomed!
    5. Make your lips pop. Now that you've got your eye makeup down, balance out your look with a bold shade on your lips, or with your favorite gloss!


    Stop by 10/10 Optics to find the frames that define your unique style and fit your personality!

    FY EYE!

    Last updated 9 months ago

    Did you know that, at one point in humankind's history, every single person on earth had brown eyes?
    A team of scientists from the University of Copenhagen's Department of Cellular and Molecular Medicine apparently tracked down the first appearance of the genetic mutation that causes blue eyes -- almost 300 generations back!
    Now for the science-y part: the mutation that causes blue eyes affects the gene involved in producing melanin (pigment) for a person's hair, skin, and eyes. The mutation reduces the affected gene's ability to produce melanin. And less melanin in the iris equals blue eyes! 
    Whether you've got beautiful baby blues, sultry soulful browns -- or any shade in between -- 10/10 Optics has frames that will make your eye color pop! Visit us for a consultation with one of our eyewear makeover experts. You won't believe how amazing the right pair of frames can make you look and feel until you see it for yourself!

    Featured Frame Wednesdays: Maui Jim Polarized Sunglasses!

    Last updated 9 months ago

    Memorial Day is coming, and you know what that means -- soon all your favorite beaches will be open for business!
    Before you hit the sand, make sure to stop by 10/10 Optics and pick up a brand new pair of polarized sunglasses. Polarized lenses are the best way to protect your eyes and to eliminate glare from the harsh summer sun -- and with a sizzlin' pair of Maui Jim sunglasses from 10/10 Optics, they're the hottest way, too! (Also available in Rx).
    Check out the picture below to see for yourself the dramatic difference between polarized and non-polarized lenses, then come see us to pick out your new pair of Maui Jims!

    • polarizedvsnonpolarized
    • mj3

    Upcoming Closings at 10/10 Optics

    Last updated 9 months ago

    10/10 Optics will closed on the following dates:

    Monday, May 26th - CLOSED (Memorial Day)
    Wednesday, June 4th - CLOSED (Shavuot)
    Thursday, June 5th - CLOSED (Shavuot)
    Friday, July 4th - CLOSED (Independence Day)
    Monday, September 1st - CLOSED (Labor Day)

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  • Hours:

  • 11:00 AM to 5:00 PM Sunday
  • 10:00 AM to 7:00 PM Monday
  • 10:00 AM to 7:00 PM Tuesday
  • 10:00 AM to 7:00 PM Wednesday
  • 10:00 AM to 7:00 PM Thursday
  • 10:00 AM to 5:00 PM Friday
  • Closed Saturday


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