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    FY EYE!

    Last updated 2 months ago

    Did you know that, at one point in humankind's history, every single person on earth had brown eyes?
     
    A team of scientists from the University of Copenhagen's Department of Cellular and Molecular Medicine apparently tracked down the first appearance of the genetic mutation that causes blue eyes -- almost 300 generations back!
     
    Now for the science-y part: the mutation that causes blue eyes affects the gene involved in producing melanin (pigment) for a person's hair, skin, and eyes. The mutation reduces the affected gene's ability to produce melanin. And less melanin in the iris equals blue eyes! 
     
    Whether you've got beautiful baby blues, sultry soulful browns -- or any shade in between -- 10/10 Optics has frames that will make your eye color pop! Visit us for a consultation with one of our eyewear makeover experts. You won't believe how amazing the right pair of frames can make you look and feel until you see it for yourself!

    Featured Frame Wednesdays: Maui Jim Polarized Sunglasses!

    Last updated 2 months ago

    Memorial Day is coming, and you know what that means -- soon all your favorite beaches will be open for business!
     
    Before you hit the sand, make sure to stop by 10/10 Optics and pick up a brand new pair of polarized sunglasses. Polarized lenses are the best way to protect your eyes and to eliminate glare from the harsh summer sun -- and with a sizzlin' pair of Maui Jim sunglasses from 10/10 Optics, they're the hottest way, too! (Also available in Rx).
     
    Check out the picture below to see for yourself the dramatic difference between polarized and non-polarized lenses, then come see us to pick out your new pair of Maui Jims!
     

    • polarizedvsnonpolarized
    • mj3

    Upcoming Closings at 10/10 Optics

    Last updated 2 months ago

    10/10 Optics will closed on the following dates:

    Monday, May 26th - CLOSED (Memorial Day)
    Wednesday, June 4th - CLOSED (Shavuot)
    Thursday, June 5th - CLOSED (Shavuot)
    Friday, July 4th - CLOSED (Independence Day)
    Monday, September 1st - CLOSED (Labor Day)

    FY EYE!

    Last updated 2 months ago

    Spring is finally here in all its sunshiney, flowery glory! And while we at 10/10 Optics are loving this warm weather, there's one part of spring we could definitely do without -- allergies.
     
    If you wear contact lenses and suffer from allergies, please seriously consider switching to frames until your symptoms clear up. Wearing contacts while your eyes are red and irritated puts you at high risk for an eye infection!
     
    Make sure to stop by and see us if you have any concerns about allergies and your eye health - or if you need to pick up a fabulous new pair of frames!

    Featured Frame Wednesdays: April Showers Bring... Pantone Fashion Colors to 10/10 Optics!

    Last updated 2 months ago

    Sure, the weather has been wet and gray lately, but at least it's not the Polar Vortex! What better way to celebrate spring and add a splash of color to your world than with new frames in Pantone Fashion Colors from 10/10 Optics?
     
    This year's Pantone palette features hues from elegant neutrals to soakingly saturated corals and blues, and boldly pairs them for looks that span the spectrum from funky to romantic - and back again! 
     
    Stop by 10/10 Optics to consult with our Eyewear Makeover experts and find the unique color combo that will capture your personality, make your style pop - and your friends' jaws drop!
     
    Spring and Summer colors are in bloom at 10/10 Optics!

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$100 off at 10/10 Optics!

$100 off at 10/10 Optics!



  • Hours:

  • 11:00 AM to 5:00 PM Sunday
  • 10:00 AM to 7:00 PM Monday
  • 10:00 AM to 7:00 PM Tuesday
  • 10:00 AM to 7:00 PM Wednesday
  • 10:00 AM to 7:00 PM Thursday
  • 10:00 AM to 7:00 PM Friday
  • Closed Saturday


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