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About 10/10 Optics

At 10/10 Optics, we’ve been caring for your eyes since 1979. Our beautiful Madison Avenue boutique was designed to make you feel relaxed and at home. We choose unique eyewear collections from around the world and we stay on the forward edge of optical technology—all the better to keep your eyes happy.

Our patients hail from around the world, ordering frames when they’re far away and checking in for an optical update when they’re in NYC. Best of all are the wonderful love letters that warm our hearts, and let us know that we’ve made a positive impact on their lives!

Likewise, our staff of skilled opticians really enjoys every opportunity to make a perfect match. Their triumphs are ours, and vice versa. Together, we love transforming the way our customers see and look.

Dr. Stephen Rozenberg O.D.

A lifetime NY’er, this forward-thinking optometrist earned his Doctor of Optometry cum laude from the Southern California College of Optometry. As co-founder of 10/10 Optics, Dr. Stephen Rozenberg believes passionately in creating pragmatic but sustainable vision solutions for his patients. He has dedicated years to researching the advancement of computer modeling for contact lenses. A lifelong proponent of vision therapy, he believes in integrating organic, holistic solutions where available. He is also an expert in vision as it applies to highway safety.

Dr. R is board certified in Ortho-Keratology by the National Eye Research Foundation. as well as Diplomat of The International Academy of Classical Homeopathy.

Ruth H. Domber

A simple pair of glasses can alter one’s fate, believes Ruth H. Domber, co-owner of 10/10 Optics since 1979. They have an abundance of love letters from customers to show for it. Under her leadership, the boutique embodies a down-to-earth positivity that has developed long lasting relationships with many happy patients over the years.

Ruth’s passion is clearest when speaking about eyewear. She has appeared on cable TV as an eyewear fashion forecaster and has represented The Vision Council of America (VICA) and Color Me Beautiful as an eyewear expert. She has been quoted by Vogue, Health and Fitness, WWD (Women’s Wear Daily), Glamour, Harper’s Bazaar, GQ, New York Magazine, and other national, regional, NYC, and trade publications. Ruth has also served on the advisory board of Eyecare Business Magazine.


71 reviews |   Write a review

Two Generations of 10/10 Love <3 <3

1010 Optics
Last updated 2 years ago

  • on Yelp
  • Erin S. and her mom have been coming to 10/10 Optics for 14 years, and we love having them as part of our family of patients! Thank you for the five stars!

    Erin S.

Our New Friend is Willing to Travel 3000 Miles to See Us :)

1010 Optics
Last updated 2 years ago

Five Stars for "The best eyeglass experience you could wish for!"

1010 Optics
Last updated 2 years ago

  • on Yelp
  • Our new friend Nick F. was dreading having to shop for a new pair of glasses -- until he came to see us at 10/10 Optics! Thank you for the great review, Nick!

    Nick F.

View all reviews on the Cast page
Last updated 3 years ago

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  • Hours:

  • Sunday - 11:00 AM to 5:00 PM
  • Monday - 10:00 AM to 7:00 PM
  • Tuesday - 10:00 AM to 7:00 PM
  • Wednesday - 10:00 AM to 7:00 PM
  • Thursday - 10:00 AM to 7:00 PM
  • Friday - 10:00 AM to 5:00 PM
  • Saturday - Closed

(212) 366-1466

Year Established:


Languages Spoken:

English, Hebrew, Spanish

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  • Hours:

  • 11:00 AM to 5:00 PM Sunday
  • 10:00 AM to 7:00 PM Monday
  • 10:00 AM to 7:00 PM Tuesday
  • 10:00 AM to 7:00 PM Wednesday
  • 10:00 AM to 7:00 PM Thursday
  • 10:00 AM to 5:00 PM Friday
  • Closed Saturday


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